Privacy Policy

This policy shall represent the way in which M/s Lither (hereinafter referred to as “Company”) utilizes, gathers, reveals and keep up the data provided by Users (or User) of the Company website. This policy is applicable for the Website and all products and services offered by Company. By visiting this website and obtaining the information, resources, services, products, and tools we provide, you acknowledge having read and abode by the terms and conditions expressed in this policy as well as the ones expressed in our Privacy Policy.

1. General

This privacy policy applies solely to the website pages located at “www.lither.com”. It does not apply to any other products or services provided by us or any other party. This website is owned and operated by Lither and by using and visiting our website, and by submitting your personal information to us, you agree to us using your personal information as set out in this privacy policy. We respect the privacy of users of our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.

For the purpose of privacy policy:

Reference in this policy to ‘you’ or ‘your’ is reference to user(s)
Reference to ‘we’, ‘us’ or ‘our’ is reference to Company
Reference to website (“Company”) means a reference to website(s), mobile site(s) and mobile app(s).

2. Purpose of this Policy

This policy sets out the way in which we process your information when you use our website or other digital platforms in accordance with applicable data protection laws. It is important that you read this policy together with any other policies when we are collecting or processing your personal data, so that you are fully aware of how and why we are using your personal data. Thus, we have developed this policy to familiarize you with our practices.

3. How we collect or obtain information about you

Our website only collects information about you when you fill out your information or reach out to us through an e-mail or. We will only collect your personal information by lawful and fair means. Personal information may be collected directly from you or through your registered accounts. We do not collect personal and sensitive information unless the information is reasonably necessary for our business functions or activities. Company shall not be held liable for any discrepancies arising out of the contract between the users and service providers registered with us. Where user(s) agreed that the information provided by them to use our services has given their full consent then such users shall not Company liable under any existing laws.
This Privacy Policy does not apply to other sites or co-branded sites. The privacy policies of those other parties may differ from ours, and we have no control over the information that you submit to those third parties. You should read the relevant privacy policy for those third-party sites and co-branded sites before responding to any offers, products or services advertised by those parties.

4. Information we collect

Any information which you provide while subscribing to or registering on the ‘Website’, When you fill out a form, register with us or when you try to reach out the service providers on our website, we collect your basic information such as your
i. Name:
ii. Email:

We may collect information about you, products/services you like, products/services you intend to purchase, products/services you buy or any other information provided by your during the use of our website.

We may collect information that you provide when logging in to your account, entering contests or promotions, placing an order, subscribing to any newsletters, responding to surveys, or other requests for information. We may also collect your IP address, operating system, devices and the browser you are using.

5. How we use information

By collecting your information we may use it in order to:
Assist you to plan in providing you features of the website for easing the process of services or products/services offered on website.

  • Provide you with required product/services according to your service or products need.
  • To confirm your purchase on our website
  • Keep you informed of the purchase status
  • Respond to your questions/queries.
  • We may use your information for marketing promotions purposes
  • We may use your information to make our website and their products better.
  • We may use your information to protect our Company, our customers or our websites.
  • To send you emails or SMS about your order or enquire about feedback.
  • Render you with a personalized experience.
  • Improving our Website.
  • Providing our Services, including customer support.
  • Processing transactions and notifying you about them.
  • Resolving disputes, handling fees, and addressing issues.
  • Complying with relevant laws and regulations.
  • Establishing, defending, and exercising legal claims.
  • Monitoring and reporting compliance.
  • Customizing, evaluating, and enhancing our business, Services, website, and applications. This includes developing new products, managing communications, assessing sales and marketing effectiveness, improving products and services, ensuring network and information system security, conducting accounting and auditing, and enhancing customer service quality.
  • Conducting data analysis.
  • Sending targeted marketing, service updates, and promotional offers based on your preferences, with an option to unsubscribe.
  • Managing risk by verifying information with third parties, protecting against fraud and illegal activities, and enforcing contractual terms.
  • In order to promote safety and integrity of our platform and in order to be compliant with the KYC and AML guidelines.

6. Information Protection and Security

We implement appropriate technical and organizational measures to ensure level of security, appropriate to risk of processing including:
a. The ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services
b. The ability to restore the availability and access to personal data in a timely manner to protect your personal data and prevent unauthorized access, we have put in place appropriate security measures and certifications

7. Sensitive Personal Information

Sensitive Personal Identifying Information (PII) is defined as information that if lost, compromised, or disclosed could result in substantial harm, embarrassment, inconvenience, or unfairness to an individual.
Sensitive personal information includes:
a. Bank account information
b. Passport information
c. Healthcare related information
d. Medical insurance information
e. Credit card/ debit card numbers
In such case where user(s) agreed that the information provided by them to use our services has given their full consent then such users shall not hold Company liable under any existing laws.

8. Non-personal Identification Information

We also collect non-Personal identification information of the Users at whichever point you interact with our website. The term ‘Non-Personal Identification Information’ shall include the browser name, the type of computer and technical data of Users choice for association with our Site.

9. Role of third parties

We may share the data we collect with both our affiliates and third parties. This includes sharing information with:

  • Other entities, which helps in identifying and preventing potentially illegal activities and policy violations, and informs decisions regarding our products, services, and communications.
  • Service providers who assist in our business operations and the delivery of our Services. This encompasses cloud service providers for infrastructure, ID verification and due diligence solution providers, customer service solution providers, website analytics providers, and marketing automation platform providers.
  • Law enforcement, government officials, regulatory agencies, our banking partners, and other third parties. This is done when we believe, at our discretion, that disclosing information is necessary to report suspected illegal or fraudulent activities or to investigate violations of our Terms of Use.
  • In certain cases, we may also share specific user information with our Merchants, particularly in situations involving suspected fraud or ongoing investigations.

It’s important to note that these third parties may operate in different countries with potentially less stringent data processing laws than in your own country.

You are therefore advised to review the privacy policies of the respective service provider whose services you choose to avail.

Under no circumstances will we try to sell, disclose or rent to third parties; your personal information collected at our website. We will merely use it to provide our services as outlined in this privacy policy.

Merger, Acquisitions, Sale But, as with any business your personal data is an asset to the company and any situation arises resulting in merger, acquisition or sale of company assets, we may disclose your information to the third party.

10. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purpose we collect it for. We will retain your personal data in our databases in accordance with our document management, retention and destruction policy and applicable laws. This period may extend beyond the end of our relationship, but it will be only as long as it is necessary for us to have sufficient information to respond to any issues that may arise later.

11. Website Cookies

Our Website might have 'cookies' to improve User experience. User’s web browser will be placed with cookies on their hard drive for purpose of record-keeping and at times to track information about them. But the user can set their Web browser to decline these cookies, or to notify you when cookies are being sent. But as you decline these cookies you must take note that some areas of the website may not function properly.

12. Links

For your convenience, our website provides links to other sites. When you click on one of their links, you are leaving our website and entering another site. We are not responsible for such third-party sites. You should carefully review the privacy statements of any other sites you visit because those privacy statements will apply to your visit to such other sites.

13. Children’s Online Privacy Protection Act Compliance

We ensure special protection for the contents concerning young children. Thus we do not entertain users who are under 18 years of age and we do not gather or store information relating to such users.

14. Changes to the Policy

Company is privileged with the right to modify this privacy policy at any time and the updated date will be mentioned at the bottom of this page. We advise our Users to periodically check the website to stay informed about such modifications and to know how we help to protect the personal information that we gather. The user agrees to bear the responsibility to keep updated about the modifications.

15. Your Rights

Under certain circumstances, you have rights under applicable data protection laws in relation to your personal data. It is our policy to respect your rights and we will act promptly in accordance with applicable law, rules or regulations relating to the processing of your personal data.

16. User’s consent

User consents means to the collection and use of the information disclosed by the User on the Website of Company. It will be deemed to have obtained by us with the act of user visiting our website or accessing our services which is in accordance with this Policy, this includes but not limited to the User’s consent to the Company/Website sharing/divulging the User’s information, as per the terms contained this policy. In such cases we have no control over the information that you give consent to use and the user shall not hold Company liable for any discrepancies arises between user and the vendor.

Update Date: 5th Feb 2024